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Leading Global Rental Company Selects AX Rental from Touchstone


Touchstone AX Limited today announced that Ashtead Technology Limited, a leading global rental company, has selected AX Rental as their new Enterprise Resource Planning (ERP) system. Based on the award-winning Microsoft Dynamics AX platform, it will be rolled out to 17 locations across Europe, the USA and Asia.

When Ashtead Technology identified the need to replace their disparate legacy systems, they considered a range of ERP solutions from several leading providers. Their key requirements were to standardise information processing, improve management reporting, and enhance their customer service operations, particularly through the Web and Extranet technologies. Following a lengthy and rigorous evaluation process, Ashtead Technology selected AX Rental as it addresses the specific needs of the rental sector while also harnessing the power of the Microsoft Dynamics AX platform to deliver advanced ERP functionality.

As well as consolidating multiple systems and providing a single view of company-wide information, AX Rental will enhance data integrity and enable sophisticated real-time business performance analysis. It will also support intelligent asset utilisation tracking and seamless integration with Microsoft Office technologies, improving business performance and boosting user-adoption.

The investment, valued at over £1m, includes the implementation of AX Rental, project management, consultancy services, annual maintenance and support from Touchstone AX. The project, which will scale internationally, is scheduled to complete in 8 months with a fully-configured solution rolled-out to 95 concurrent and 25 Web-access users across 3 continents.

Peter Simpson, Group Operations Director of Ashtead Technology, comments: “As a company totally focussed on high quality customer service, stock availability and asset utilisation, implementing a new ERP system is a key undertaking for us. AX Rental offers cutting-edge features leveraging core Microsoft technologies that will streamline our business and greatly improve access to management information, delivering a sizeable return-on-investment. We selected Touchstone AX to deliver the project because of their extensive industry knowledge and impressive track record within the rental sector. With their financial strength and technical expertise we’re very confident we’ve selected the best industry solution from the best Microsoft partner.”

Adrian McNay, Director of Touchstone AX, comments: “We are delighted to have the opportunity to work with Ashtead Technology on this exciting project. AX Rental is a market-leading rental solution perfectly suited to implementations of this size and scope, enabling Ashtead Technology to rapidly achieve their objectives. As with our many previous implementations we look forward to AX Rental delivering key business benefits that will contribute to their continued success.”


About Ashtead Technology

Ashtead Technology is a leading supplier of technically advanced rental equipment for Underwater Positioning and Surveying, Environmental Monitoring, Remote Visual Inspection and Non-Destructive Testing. Their instruments are utilised in a wide range of diverse markets, from construction and utilities through to refineries and manufacturing.

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